"Marketing Management" Book: Free Download
Book Download: "Marketing Management" Book is Best-seller world-wide, the eighth edition of this classic text highlights the most recent trends and developments in global marketing. It emphasizes the importance of teamwork between marketing and all the other functions of the business; introduces new perspectives in successful strategic market planning; and presents additional company examples of creative, market- focused, and customer-driven action.
- Author: Philip Kotler, Keller
- Format: PDF
- Pages: 833
- Language: English
- File: 41.2 MB